My career path was more or less laid out for me at the age of seven, when I won the Kellogg's "Stick-up-for-breakfast" national art contest. I drew Toucan Sam eating a bowl of Fruit Loops — one of my finest moments. Little did I know that it would not be my last intersection of branding and art.
I went on to study fine art at the Rhode Island School of Design, where I picked up a love of process and technique, which would serve as a foundation for my visual evolution over the coming decades. After college, I cut my teeth designing demonstrative exhibits for the world's first bio-engineering patent lawsuit, visually explaining the intricacies of designer DNA for Genentech.
This lead to the world of fashion art-direction, branding, and e-commerce. I loved the mixture of UX design, with its systems and architecture, and brand design, focusing on beauty and storytelling. Considering this passion, I was fortunate enough to be part of the inaugural cohort of the first Masters-in-Branding program at the School of Visual Arts, where I studied the psychology and strategy behind the world's most successful brands.
Since then I have focused on bringing my mantra of "organizing information beautifully" to a wide range of world-class clientele, designing enterprise-level websites and digital experiences for some of the world's best known brands; including Time Inc., Panasonic, J.P. Morgan, Chase, and Fidelity Investments.