Creative Direction|  Art Direction|  UX/UI|  Visual Design | Brand Strategy

Hessnatur’s profound respect for their customers informed every design decision during our complete overhaul of their e-commerce shop. A clear hierarchy of information and uncluttered, direct presentation of merchandise recapitulates the serenity and calm of their retail experience, reinforcing Hessnatur's brand equity as a respite from the hectic pace of the modern world.

Creative Direction  |  Copy Writing  |  Visual Design  |  Brand Strategy

Brands are more than the outward expression of a product or service. Brands are also the vehicle for expressing the beliefs of a team of dedicated individuals, people with passions and ideas, giving a company its culture and values.

As such, successful brand elevation begins with strong internal branding. I worked closely with hessnatur to identify key themes and recurring passions about the brand. Distilling these ideas into an internal brand vision book became the foundation for future creative output and strategic planning for the entire company.

A select sample of pages I wrote and designed are shown below.